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Personas

A great half day stand-alone workshop or ever better coupled with a Discovery Workshop (conducted on separate days).

Audience profiling is an important part of what we do… and we believe we have it down to a fine art!

> Are you ever confused as to who you’re targeting your products and services to?

> Perhaps you really can’t figure out who your target audience are?

> Do you even have a target audience?!

> How can you sell without knowing who you’re selling to?!

This workshop will take a look at the mix of your current audience profile to produce usually, between 2 – 4 personas of your target audience. Lots of people say to us ‘but I couldn’t describe our customers’, ‘they’re all the same’ or ‘we don’t have a target audience’… well this is the bit where you have to trust our line of questioning. You don’t need to prepare and you don’t need to bring anything with you… just be prepared to answer lots of questions and be ready for the answers.

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Personas case studies

Audience profiling is an important part of what we do… and we believe we have it down to a fine art!

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Leicester 0116 298 9430   London 020 3889 6662

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