It’s safe to say, the last year has been a challenge for every business and it came as no surprise that back in April 2020 once lockdown was announced, many businesses went in to ‘freeze mode’. We were entering uncharted territory and understandably the priority for many was to save as much money as possible …
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How the design of your website helps to improve sales When a company is mentioned to you, isn’t searching their website the first thing you do? What do you think of the business if their website is poor? Would you still buy from them? What does your website look like? Your website is the heart …
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Business Women of the Year 2019 – 1 year on … Who would have thought, when I was crowned ‘Business Women of the Year’ at the Nachural Business Awards in October 2019, that the hardest year for the majority of us was yet to come. I was incredibly honoured to have been awarded what is …
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MARKETING THROUGH COVID-19 Many businesses went in to ‘freeze mode’ when lockdown was first announced, cutting costs wherever they could and hunkering down to save whatever they could…but, just over 4 weeks in and I think we’re starting to see a positive shift in professional behaviours. Gradually, the business developers amongst us are slowing ‘un-hunkering’ …
INVEST IN YOUR BRAND FOR THE SAKE OF YOUR BUSINESS One of the consistent questions we get (and often the sticking point for businesses wanting to explore ‘marketing’), is ‘what is brand and can you measure its effectiveness’ (or more to the point ‘how will I see the return on my investment’?). Brand is often …
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Three marketing trends to take advantage of in 2020: Here at Mocha, we are always on the lookout for the next big thing in marketing. 2020 brings along new challenges and opportunities when it comes to technology and the consumer. Have a look at these three trends that we think will really take off throughout …
MARKETING AGENCY VS IN-HOUSE As an agency, we are often posed with the question ‘why should I choose an agency over recruiting a marketing person in-house’? So we thought we’d have a go at the positives and negatives of both (and try to make it as unbiased as possible!). Here, we focus on 3 key …
Breaking the ‘Typical Agency’ Mould! CONSIDERING AN AGENCY FOR YOUR 2020 MARKETING … GOOD OR BAD IDEA? Good. If you choose the right one. This sounds terrible. In fact, it sounds like we’re one of those businesses who speak appallingly about their competition. Quite the contrary (for those of you who know us will know …
Gemma Orton named Business Woman of the Year in East Midlands Entrepreneurship Awards! We are so pleased to be writing this news piece to let you know that our Founder and Managing Director, Gemma Orton, has been recognised as Business Women of the Year in the East Midlands Nachural Entrepreneurship Awards 2019 (just in case …
Founder of Mocha Marketing leads a creative workshop at Peter Jones Foundation’s, EntFest! To be asked to ‘chair’ a creative session at the Peter Jones Foundation event, EntFest, is a highlight of our Managing Director’s career (so she tells us!). Not only was the session joined by 50 + students, but the panel was a …
What to consider when re-branding… by a company who has aced it! Rebranding a company can seem like a fresh, fun new start – and it is fun you’re right! However, the fun parts can just take up a small portion of the rebrand. It’s all very well choosing colours, fonts, and logos but do …
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Major re-brand for Mocha Marketing to mark a successful first five years We have recently announced a major re-brand for our company, Mocha Marketing. If you don’t know who we are, let us tell you a little about us … We are an award-winning marketing and communications agency based in Leicestershire, working with a vast …
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