MARKETING THROUGH COVID-19 Many businesses went in to ‘freeze mode’ when lockdown was first announced, cutting costs wherever they could and hunkering down to save whatever they could…but, just over 4 weeks in and I think we’re starting to see a positive shift in professional behaviours. Gradually, the business developers amongst us are slowing ‘un-hunkering’ …
INVEST IN YOUR BRAND FOR THE SAKE OF YOUR BUSINESS One of the consistent questions we get (and often the sticking point for businesses wanting to explore ‘marketing’), is ‘what is brand and can you measure its effectiveness’ (or more to the point ‘how will I see the return on my investment’?). Brand is often …
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Three marketing trends to take advantage of in 2020: Here at Mocha, we are always on the lookout for the next big thing in marketing. 2020 brings along new challenges and opportunities when it comes to technology and the consumer. Have a look at these three trends that we think will really take off throughout …
MARKETING AGENCY VS IN-HOUSE As an agency, we are often posed with the question ‘why should I choose an agency over recruiting a marketing person in-house’? So we thought we’d have a go at the positives and negatives of both (and try to make it as unbiased as possible!). Here, we focus on 3 key …
Breaking the ‘Typical Agency’ Mould! CONSIDERING AN AGENCY FOR YOUR 2020 MARKETING … GOOD OR BAD IDEA? Good. If you choose the right one. This sounds terrible. In fact, it sounds like we’re one of those businesses who speak appallingly about their competition. Quite the contrary (for those of you who know us will know …
Gemma Orton named Business Woman of the Year in East Midlands Entrepreneurship Awards! We are so pleased to be writing this news piece to let you know that our Founder and Managing Director, Gemma Orton, has been recognised as Business Women of the Year in the East Midlands Nachural Entrepreneurship Awards 2019 (just in case …
Founder of Mocha Marketing leads a creative workshop at Peter Jones Foundation’s, EntFest! To be asked to ‘chair’ a creative session at the Peter Jones Foundation event, EntFest, is a highlight of our Managing Director’s career (so she tells us!). Not only was the session joined by 50 + students, but the panel was a …
What to consider when re-branding… by a company who has aced it! Rebranding a company can seem like a fresh, fun new start – and it is fun you’re right! However, the fun parts can just take up a small portion of the rebrand. It’s all very well choosing colours, fonts, and logos but do …
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Major re-brand for Mocha Marketing to mark a successful first five years We have recently announced a major re-brand for our company, Mocha Marketing. If you don’t know who we are, let us tell you a little about us … We are an award-winning marketing and communications agency based in Leicestershire, working with a vast …
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Our top tips for proofreading your content! Here at Mocha, all our client’s content from Press Releases, Blogs, Newsletters, Case Studies and more is monitored by our Content Creator! It’s always important that the quality of work is of the highest standard. When there are spelling or grammatical errors it can make your work look …
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How can I create engaging social posts using graphics? It can be hard to keep your followers engaged with everything you post on social media. However, using social media is essential for any company, as other than Google, it’s the first place a customer or client will look. If you’re running on a limited budget …
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Why should I use a marketing agency over hiring an in-house marketing department? Small-medium size businesses will eventually find themselves at a point in their development where they now stand at a crossroad; shall we invest in a new department to handle our marketing? Would it be best to hire in a brand-new marketing manager? …
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